Facts About Color Affecting Memory

Once you start thinking of colors in relation to the food product, it is difficult to stop. When you think of delicious food colors, to develop a strong desire to be carried to the kitchen or dining room near you. Foods have this dramatic impact on people. And the auto industry wanted to get control of that stigma powerful.

The chefs have learned a lesson car designers want their superiors to recognize: presentation counts. If the product is cars or food, not just what you hit at the plate, but the appeal, the environment and the style in which they serve. Like chefs, designers in the automotive industry is in the business of selling sizzle and steak. As such, automotive designers must be addicted to anything related to color and nutrition.

J Mays, Ford Motor Co. 's vice president of design, likes to see how we are obsessed with food. Naming a color after a meal triggers an additional sense, Mays said. Light flavor added to double the power of association and memory.

Ford's publicists had some fun with its connection to food. "Not only names, but the development of vehicles that the colors are rich and appetizing," Susan Lampinen, designer group leader, color and materials, said in a press release. "Now customers will not only hunger after their vehicle performance, but its exquisite paint colors, too. "Ford also hired the chef Rocco dispirited to appear in a television commercial.

These colors include Orange Frost for the escape, Lime Gold for the Mustang, Dark Cherry for the Explorer and white chocolate for the Lincoln Navigator. How do you like your fine burgundy Ford coupe? How about Freestyle in Merlot? Do you ignore a Lincoln MKX in Crème Brulee? Ford is offering food product lines named color.

For designers of Chrysler Group, the color scheme and name the new car is as important as choosing the color itself. "When our office Product design a new color designs give it a descriptive name, "said Margaret Hackstedde, director of color and cut design for the Chrysler Group, wrote in an email. "The name is also a part of our creative process, creates the image that we are representing the color and the vehicle. For example, Dodge is not just red, but red hell emphasis added in bold as to the nature of the brand. "There is a lesson here – to name is to design.

Browns car today have different associations from Saddle Tan, and different names. Brown is now about coffee and chocolate, said Chris Webb, the exterior designer of trend GM color, dark colors that have Mocha and Cocoa. Other GM colors are Black Licorice, Cappuccino Frost and red sauce.

But not all associations linked to the names colors are appreciated. Given its history in 1960 and 1970, kitchen appliances, avocado green is hopelessly tainted with negative results. This limits green. Nobody wants to his Mercedes to remind them of guacamole. Also, do not you like your Ford Focus on green parts, right? And while many people love red sports cars, also know that they will attract the eye of law enforcement. As the saying goes – "Smokey Bait Red."

But colors also beyond reason. In fact, the colors affect perception of premiums. "Remember of Ludwig Wittgenstein's Remarks on Color "? There, the philosopher argues that the way the colors in name is part of language, not nature. What matters is that people go green and stop on red. Gurus of Detroit can find Wittgenstein is not popular, but certainly are buying into his ideas.

Now, are you thinking of Rolls-Royce Phantom Consort in Red? Want some raspberry ice cream?

About the Author:

Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.

Article Source: ArticlesBase.com – Sheesh, your Car Looks so Yummy!

Additional Information

• Ford Motor Co. Looks to Save Over One Million Dollars in Annual Energy Costs « Our World and Everything in It
• » Ford Motor Company (F) $12.68 -4.52% WhatsTrading.com: Objective Real Time Market Intelligence
• Imagination Caps Off Ford's Auto Show Season with Most Interactive Experiential Environment to Date at the 2010 New York International Auto Show | Press Releases @ Your Story

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